On Feb. 18, 2016, the Federal Communications Commission approved the transfer of 1050 WBNM to Marble City Media LLC, and the call letters changed to WLMA — perfectly re-branded for the Lake Martin, Alabama, area! On March 26, 2016, a new companion FM station launched on 96.3.
Our history dates back to 1947, when the original WLMA-AM began broadcasting as WRFS-AM with a Top 40 format. An FM station — one of the first in Alabama — followed in 1949.
The stations eventually split, and, over almost 70 years, WRFS-AM’s format evolved — from Top 40 to country to nostalgia to country to standards/nostalgia to southern gospel to sports talk to oldies to gospel — and call letters changed — to WSTH-AM in 1986, to WXTH-AM in 1990, to WTLM-AM in 1992, back to WRFS-AM in 1994, to WBNM-AM in 2008, and finally to WLMA-AM in 2016.
Collectively, the new station pair is branded Real Country — 96.3 & 1050 WLMA. Ours are the only commercial radio transmission towers located in Alexander City.
Marble City Media LLC also owns and operates radio stations based in the Sylacauga-Childersburg-Talladega area (Yea!106.5 and WYEA!1290 and 98.3 Fox FM) and Alexander City-Dadeville-Lake Martin (The Lake — 105.1 WRFS) and holds a construction permit to build a new station (100.3 WAUA) near Auburn-Opelika.
MARKET: Primarily the greater Lake Martin area, including Alexander City and Dadeville.
COVERAGE: Parts of Tallapoosa, Coosa, Elmore, Talladega, Clay, Lee, Macon, Chilton, and Shelby Counties.
RESULTS: Everything we do is about being distinctively relevant, professional, and top quality. We are dedicated to giving our listeners the best sounding station in the area and to keeping advertisers happy with business-building results.
96.3 and 1050 LMA will strive to create high quality programming for our listeners and targeted audiences for our advertisers by:
- Providing exceptional, entertaining, and informative local radio programming.
- Providing the highest quality marketing solutions, results, and customer service to the businesses that make our existence possible.
- Being ambassadors of goodwill by promoting social, retail, and economic growth and development.
- Preserving and expanding on the traditions and values of community-focused broadcasting.
We want to be an integral part of the communities we are privileged to serve.